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Phil Venkov

Monday, September 3, 2007

Search Engine Weight

The Search Engines give weight to objects located in the source code of your site(s).
Here is a list of the most important objects for your site(s):


  • TITLE . 2.0
  • LINK POPULARITY . 2.0
  • THE MAIN BODY TEXT . 1.5
  • DOMAIN NAME . 1.0
  • KEYWORD PROMINENCE . 1.0
  • HEADING TAGS . 0.5
  • PROXIMITY OF KEYWORDS . 0.5
  • BOLD or ITALIC . 0.4
  • FOLDER or FILENAME . 0.3
  • META DESCRIPTION . 0.3
  • ALT TAG . 0.2
  • TITLE ATTRIBUTE . 0.2
  • META KEYWORDS . 0.1
  • Possible total result is 10.


    Title Tag
    The title is a very important part of your web site, which is a short description for the page. The most important keyword (or the keyword you want to rank for must be first). Every html page must have a title and every other alternative tags must be unique. It's recommended that you don't use the same tags for multiple documents. Here are some advices for creating a title:


  • The title tag must be always after the head tag.
  • The keywords you use must be specific for you marketing niche(web site).
  • If using the same keyword, switch it's position (eg. Affiliate Marketing And SEO switch to SEO And Affiliate Marketing.
  • Titles should be between 5-12 keywords (less than 70 symbols).
  • You main keyword must be in the beginning of the title.
  • Try to avoid comas
  • Aim for 25%-30% density for every keyword
  • Always remember to close the title tag
  • Every page must have an unique description keyword or key phrase in the title
  • Don't change the title very often.



  • Main Body Text
    Use These advices for increasing the efficiency of you body text. These advices also
    cover the Keyword prominence (1.0/10), Heading Tags (0.5/10), Proximity of Keywords
    (0.5/10), Bold or Italic (0.4/10), and Alt Tag (0.2/10):


  • Make sure the you gather the most important keywords for your site and put them
    carefully in a paragraph at the beginning of the page
  • Keyword Density - if the text is less than 500 words try to keep 1-3% density. If the page has more than 500 words 3-5%.
  • Try to keep the number of the words on a page between 250-700.
  • Use CSS instead of font tags.
  • Use Header tags(h1,h2,h3,... h8).
  • Keyword proximity - Try to go up your keywords together, because the phrase may be an individual search form a user.
  • Put important keywords in bold and italic (eg. Internet Affiliate Marketing and SEO).
  • Use ALT tag to describe graphics.
  • Make sure the the size of your main page isn't bigger than 32k.
  • Try to keep your font size between 11px and 12px (in most web developing programs 2 or 3).
  • Try to avoid the table tag and use div instead.
  • Use the W3C technologies and principals
  • Update your text often, Search Engines "like" new content



  • METATAGS - Meta Description(0.3/10), Meta Keywords (0.1/10)
  • Meta Description - Write it in the form of a sentence.
  • It must be similar to the text on your page (less than 150 symbols).
  • Don't repeat the same keywords more than 2-3 times in the description, or use different forms of those keywords.
  • Minimize the usage of "and", "to", "or" etc.
  • Key phrases in the beginning of the meta tag will receive bigger weight.
  • Include the meta tag on all of your pages and try to keep it unique.
  • Don't fill your descriptions only with keywords.
  • Keep 5-10% keywords density.



  • MetaKeywords
  • Start from the most to the less important keywords
  • Use keywords and keyphrases.
  • Do not repeat one word more than 2-3 times.
  • Do not group same keywords together.
  • Put your keywords in the main body text.
  •