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Phil Venkov

Sunday, February 24, 2008

SPP - Successful Product Promoting

How to successfully promote your product?

Let’s say that you have already chosen an affiliate program, design and content for your site. But how to promote successfully your product through your site’s content so the visitors would trust and like the product?

It’s all a matter of few marketing tricks, which I’ll share with you… I’ll take for example a weight loss product.

The product does a specific job. What?
Always ask yourself this question. If you’re searching for weight loss pills – why do you search for them? Definitely it’s not only for weight loss. Search for the psychological factor. This is what I’m talking for – “with weight loss 3000 you’ll loose weight and feel prettier, sexier and more confident.”

Always emphasize on “this is the product that really works”

Take action. No matter the good quality of your content, summon the visitor to take action! In other words to buy the product now. “Start feeling better today!”

Do not buy, Invest. Very simple and important for success. Never say the word “buy”. Use words like “invest” “investment” “deposit”.

Why is the Google AdSense integration with the design is so important?

Let’s say that you have a site with a good number of visitors, nice content to read and recommend. Also that you have Google AdSense, but you don’t earn enough form it. Why is this happening and how do you avoid it?

  • Positioning is very important. You have the right for three advertising fields and three link fields on every single page (plus a search box). This is a good amount for you to position targeting them for bigger payout. Always put an advertising field on the top of your site’s content, next to it, on the side panels or at the bottom. But why at the bottom? I’m glad you asked. Visitors may like some other self-advertising site and continue their reading with it. That means money for you.


  • Use the colors on the site for your ads. ALWAYS. If the advert does not blend with the site design and doesn’t look like a part of it would you click?


  • Show text adverts, not banners. Let’s face it – banners are boring, dull and unneeded. Instead use a text advert on your site which is describes precisely with few words what does it stand for. They are more likeable to the visitors.


  • And remember – put adverts only when you have good traffic to your site, or in other words – a big amount of visitors.

    How to choose or create a niche for my blog?

    Creating blog/blogs these days is very simple thanks to sites like Blogger, WordPress, Blogates etc. But rising above the competitors and receiving more visitors, well that’s not an easy job.

    What does a niche for a blog mean? In common that is the theme of the blog and what it’s creator is writing about. If you are planning to write in some overfilled category you should visit some well know affiliate forums for a quick consult. What do I have in mind? Imagine that you’re creating an IT blog for software and hardware news on your language. The niche is already overfilled with IT portals, blogs and forums. That is why you should distinguish with something – write for free software for example. Then you have a bigger chance for success.

    How to choose the correct niche? Naturally you have already chosen the theme for your blog – no matter if it’s a blog for weight loss, software, health, Search Engine Optimization or something else. But think of the sub-niches that you theme (weight loss) – weight loss by running, weight loss pills, fitness etc. Choose one of them and write for it.

    The formula is quite easy – choose, characterize, write.