Search Engine Weight

The Search Engines give weight to objects located in the source code of your site(s).
Here is a list of the most important objects for your site(s):

TITLE . 2.0

LINK POPULARITY . 2.0

THE MAIN BODY TEXT . 1.5

DOMAIN NAME . 1.0

KEYWORD PROMINENCE . 1.0

HEADING TAGS . 0.5

PROXIMITY OF KEYWORDS . 0.5

BOLD or ITALIC . 0.4

FOLDER or FILENAME . 0.3

META DESCRIPTION . 0.3

ALT TAG . 0.2

TITLE ATTRIBUTE . 0.2

META KEYWORDS . 0.1

Possible total result is 10.


Title Tag
The title is a very important part of your web site, which is a short description for the page. The most important keyword (or the keyword you want to rank for must be first). Every html page must have a title and every other alternative tags must be unique. It's recommended that you don't use the same tags for multiple documents. Here are some advices for creating a title:

The title tag must be always after the head tag.

The keywords you use must be specific for you marketing niche(web site).

If using the same keyword, switch it's position (eg. Affiliate Marketing And SEO switch to SEO And Affiliate Marketing.

Titles should be between 5-12 keywords (less than 70 symbols).

You main keyword must be in the beginning of the title.

Try to avoid comas

Aim for 25%-30% density for every keyword

Always remember to close the title tag

Every page must have an unique description keyword or key phrase in the title

Don't change the title very often.

Main Body Text
Use These advices for increasing the efficiency of you body text. These advices also
cover the Keyword prominence (1.0/10), Heading Tags (0.5/10), Proximity of Keywords
(0.5/10), Bold or Italic (0.4/10), and Alt Tag (0.2/10):

Make sure the you gather the most important keywords for your site and put them
carefully in a paragraph at the beginning of the page

Keyword Density - if the text is less than 500 words try to keep 1-3% density. If the page has more than 500 words 3-5%.

Try to keep the number of the words on a page between 250-700.

Use CSS instead of font tags.

Use Header tags(h1,h2,h3,... h8).

Keyword proximity - Try to go up your keywords together, because the phrase may be an individual search form a user.

Put important keywords in bold and italic (eg. Internet Affiliate Marketing and SEO).

Use ALT tag to describe graphics.

Make sure the the size of your main page isn't bigger than 32k.

Try to keep your font size between 11px and 12px (in most web developing programs 2 or 3).

Try to avoid the table tag and use div instead.

Use the W3C technologies and principals

Update your text often, Search Engines "like" new content

METATAGS - Meta Description(0.3/10), Meta Keywords (0.1/10)

Meta Description - Write it in the form of a sentence.

It must be similar to the text on your page (less than 150 symbols).

Don't repeat the same keywords more than 2-3 times in the description, or use different forms of those keywords.

Minimize the usage of "and", "to", "or" etc.

Key phrases in the beginning of the meta tag will receive bigger weight.

Include the meta tag on all of your pages and try to keep it unique.

Don't fill your descriptions only with keywords.

Keep 5-10% keywords density.

MetaKeywords

Start from the most to the less important keywords

Use keywords and keyphrases.

Do not repeat one word more than 2-3 times.

Do not group same keywords together.

Put your keywords in the main body text.