COMMENTS LANGUAGE

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Phil Venkov

Sunday, February 24, 2008

Why is the Google AdSense integration with the design is so important?

Let’s say that you have a site with a good number of visitors, nice content to read and recommend. Also that you have Google AdSense, but you don’t earn enough form it. Why is this happening and how do you avoid it?

  • Positioning is very important. You have the right for three advertising fields and three link fields on every single page (plus a search box). This is a good amount for you to position targeting them for bigger payout. Always put an advertising field on the top of your site’s content, next to it, on the side panels or at the bottom. But why at the bottom? I’m glad you asked. Visitors may like some other self-advertising site and continue their reading with it. That means money for you.


  • Use the colors on the site for your ads. ALWAYS. If the advert does not blend with the site design and doesn’t look like a part of it would you click?


  • Show text adverts, not banners. Let’s face it – banners are boring, dull and unneeded. Instead use a text advert on your site which is describes precisely with few words what does it stand for. They are more likeable to the visitors.


  • And remember – put adverts only when you have good traffic to your site, or in other words – a big amount of visitors.

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